JustRelate Group acquires etracker and strengthens its leading position in the European digital marketing sector
JustRelate Group, backed by BID Equity Continuation Fund I, has acquired etracker GmbH, a Hamburg-based specialist for data protection-compliant web and marketing analytics. The acquisition significantly strengthens JustRelate’s posi-tion as an digital customer experience platform for marketing, sales, and service across Europe.
Founded in 1989 in Berlin, JustRelate develops CX Cloud, a comprehensive platform enabling companies to manage customer relationships across digital and physical touchpoints. With solutions spanning CMS, CRM, digital marketing automation, email, and customer engagement, the group serves more than 4,000 medium-sized and large enterprises.
With the acquisition of etracker, JustRelate expands its portfolio to include one of Europe’s most established providers of privacy-first analytics solutions. etracker will continue to be offered as a standalone product, maintaining its strengths in GDPR- and TDDDG-compliant tracking without cookies or consent banners, while benefiting from access to JustRelate’s broader ecosystem.
The transaction marks a key step toward building a fully integrated European customer experience platform. JustRelate plans targeted investments in etracker’s further development, including additional tracking channels, international expansion, deeper system integrations, and the use of AI technologies for analysis and pattern recognition while maintaining strict compliance with European data protection and AI regulations.
The etracker site in Hamburg will be expanded and integrated into JustRelate’s European footprint, which includes offices in Berlin, Munich, Paris, Lille, and Wrocław. JustRelate will also take over etracker’s established partner network, creating new cross-selling and upselling opportunities through complementary solutions in digital marketing, web building, CRM, and customer engagement.
Bernd Völcker, Group CEO of JustRelate, commented: “We warmly welcome customers and colleagues from etracker to the JustRelate Group. etracker ideally complements our portfolio and strengthens our position in digital marketing. For customers, this means accelerated innovation, greater transparency, and entirely new possibilities in the analysis of digital channels, campaigns, and applications.”
Olaf Brandt, Managing Director of etracker, added: “JustRelate and etracker share a common understanding of technological openness, quality, and European compliance. Being part of JustRelate allows us to develop our product more quickly, access additional markets, and integrate new technologies such as AI while ensuring full continuity for our customers.”
