Portfolio

Local Brand X – Cloud-Based Local Marketing Platform 

Software for decentralized marketing and partner communication

Many companies face the challenge of executing local marketing efficiently, consistently, and effectively across numerous locations, franchisees, or sales partners. Local Brand X addresses this challenge with a cloud-based local marketing platform that enables companies to translate centralized marketing strategies into local execution—simple, automated, and data-driven.

As a comprehensive solution, Local Brand X supports the planning, creation, customization, and execution of local marketing activities across the entire marketing processes. Through intuitive modules, marketing assets for print, digital, social media, and video can be easily adapted, approved, and distributed to local partners. Corporate design standards and brand guidelines are consistently maintained, while local partners gain the flexibility to implement campaigns independently and effectively.

Automated workflows, a centralized asset library, and performance analytics not only streamline processes but also provide transparency into local activities and their impact. As a result, decentralized marketing becomes more efficient, more visible, and measurable—while maintaining high usability and strong adoption among local users.

Local Brand X aims to provide companies with a powerful platform that enables centralized marketing strategies to be efficiently translated into local execution—focusing on automation, usability, and sustainable brand success at the local level.

01

User that rely on Local Brand X

>100k

02

Sales CAGR 2022-2024

33%

03

NRR

111%

BID’S CONTRIBUTION 

With Local Brand X as the foundation, BID Equity will expand the new corporate group with additional software solutions for decentralized marketing. Furthermore, BID Equity, together with the LBX team, will drive key value-creation initiatives to continue the successful growth trajectory:

  • Expansion and professionalization of sales
  • Strengthening customer success
  • Extending the portfolio with complementary solutions
  • Internationalization
  • Professional financial and human resource management
Insurgo
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Local Brand X IN THE NEWS

05 Feb 2026

BID Equity Fund III has acquired a majority stake in Local Brand X GmbH (LBX), a leading software platform for local marketing. With BID Equity as a strategic partner, LBX gains an experienced investor with proven expertise in building international software groups. Together, the partners aim to further accelerate strong growth and sustainably expand the company’s market position.

Building leading software groups is our passion. Let us show you why. Your company could be the anchor for the next great group.

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