BID Equity Fund III acquires the majority of Local Brand X, the leading platform for local marketing
BID Equity Fund III has acquired a majority stake in Local Brand X GmbH (LBX), a leading software platform for local marketing. With BID Equity as a strategic partner, LBX gains an experienced investor with proven expertise in building international software groups. Together, the partners aim to further accelerate strong growth and sustainably expand the company’s market position.
Local Brand X helps companies manage their local presence efficiently and centrally, maintain consistent brand leadership across multiple locations, and scale marketing activities in a measurable way. Through its proprietary platform, marketing campaigns and content can be centrally planned, personalized, booked, and deployed across channels—from print and online to social media, video, and events. In doing so, LBX delivers transparency, efficiency, and a significantly improved local marketing performance.
The platform is designed primarily for companies with decentralized sales and partner structures, such as retail chains, franchise systems, and dealer networks. Today, more than 60 brands with over 100,000 active users already rely on LBX.
Yannik Bockius, founder of Local Brand X: "Together with BID Equity we are ideally positioned to take the next steps in our development together and to sustainably strengthen our position in the market. The partnership provides us with additional strategic and operational momentum to support further scaling."
Local Brand X forms the foundation for building a new, internationally oriented software group focused on decentralized marketing solutions. In addition to the continued development of the existing platform, targeted acquisitions are intended to expand the service portfolio and support growth in both existing and new markets.
