BID Equity acquires HQLabs, a leading provider of agency software in Germany

HQLabs, 08 Feb 2022

BID Equity Fund II, advised by BID Equity, has acquired Hamburg-based HQLabs GmbH, an established provider of agency software.

HQLabs offers a modern all-in-one SaaS software that covers the entire project process of agencies and consulting companies in an intuitive and modern way. By linking CRM functionality, proposal generation, resource and project management, time tracking, and controlling and billing functionalities, HQ enables a smooth and coherent workflow for its more than 700 customers. Due to a sophisticated API, the software also offers a wide range of integration options with other systems, which means that even extensive requirements can be addressed efficiently and without much programming effort. Today, HQLabs is among the leading providers of agency software in Germany.

HQLabs is the cornerstone investment for a new software group aiming to become the market leader for professional service companies, with a specific focus on agencies, IT companies, and consultancies. HQLabs founder Tobias Hagenau emphasizes, "We are delighted to have found BID Equity as a partner that shares our vision for HQ and that will enable our wonderful team to continue growing the company."

The HQLabs transaction also marks a successful exit for Innovationsstarter Fonds Hamburg (IFH), which has supported the company since its seed financing in March 2017.


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